Ivan Chua Associates branded a Korean entertainment channel K-Plus for launch in the Indonesian market. They developed a vibrant yet elegant graphics package based on abstractions of light-theme visuals to establish an entertainment spectacle feel. The logo has been designed giving it a faceted diamond kind of a look. The same faceted look has been carried over to the packaging elements.
It is packaging itself as ‘The Ultimate Korean Entertainment’ destination offering programs ranging from drama, lifestyle shows, variety shows, movie to K-Pop.