W network channel branding / rebranding by Troika

W Network is Canada’s leading lifestyle and entertainment television channel for women.
Troika, a Los Angeles based agency helped them refresh their visual identity by celebrating W’s unique relationships which the network has with it’s audience and the talent.

CONCEPT
“The identity is driven by the creative concept “Reveal,” which explores the visual relationship between positive and negative space in fresh and unexpected ways, and incorporates bold and fun graphic motifs that create an illusion of depth and sculptural dimension” – Troika

NETWORK IDs

W Network W Network W Network

PROMO PACKAGE

W_Net_Promo_01 W Network W Network

MOVIES PACKAGE

WNET_Keyable_Type_v2_with_Spiral_2line WNET_Movies_Endpage_v1 WNET_Movies_LogoID_v2_Frame3