Sony Max India

SONY MAX is India’s premier Hindi Movies channel. It is one of India’s leading television network. SONY MAX provides its viewers with the biggest and best of Hindi Movies and Special Events.

The channel packaging was inspired by the mandalas and lotus flowers, which are typical of the Indian culture. The color palette is saturated and creates a vibrant, youthful and contemporary look for the channel. The animation reveals the different colored layers while showing everything the channel has to offer.
Apart from the brand colors, a special version with a different color palette was also incorporated by using gold and silver to achieve a premium and sophisticated look for special occasions.

Plenty an Art and Motion Direction studio located in Buenos Aires worked on the channel packaging.

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CREDITS

Directed by: Plenty
Creative Director: Pablo Alfieri
Art Director: Federico Kanno
Animation Director: Hernán Estévez
Executive Producer: Inés Palmas
Producer: Clara Etcheverry
Graphic Design: Federico Kanno, Federico Bogado & Lucía Izco
3D Modelling:
Federico Kanno & Federico Bogado

3D Animation: Hernán Estévez & Maximiliano Riedel
Lighting, Shading & Rendering: Federico Kanno & Federico Bogado
Compositing: Matías Mastrogiano
Year: 2015

Client: Sony Max India
Creative Director: Nidhin Antony
Head of Programming: Udayan Shukla
Head of Business: Neeraj Vyas
Producer: Arif Mohamed