Foxtel Arts logo by Ink Project Australia

Foxtel Arts is a new high definition channel dedicated to arts, artists and a diverse heritage of creative expression. The channel will showcase the full breadth of artistic forms including the world’s finest opera and ballet productions, music, theatre, dance, cabaret, classical and contemporary performance, as well as informative documentary specials and series from the diverse worlds of cinema, literature, music, visual art and artists.

The channel brand captures the creative spirit of the artist by using expressive moving ink and paint textures moving in surprising ways. The logo and channel imagery was inspired by Ken Lambert’s artistic work and paintings.

The packaging was done by Ink Project

MONTAGE

The channel idents give a glimpse behind the scenes, depicting the intriguing world of the artist just before the performance. This works to create a sense of anticipation for the pending program. There are also a series on “INK” inspired idents that play throughout the schedule.

IMAGE SPOT (60sec)

CONCERT IDENT

LITERATURE IDENT

CLASSIC IDENT

BALLET IDENT

VISUAL IDENT

INK IDENT 01

INK IDENT 02

INK IDENT 03

INK IDENT 04

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The Arts brand was created to extend beyond the screen into print digital and online.
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