KCTS-TV, channel 9, is a non-commercial educational station licensed to Seattle, Washington, USA. Troika partnered with North Western PBS affiliate KCTS9 to bring their new brand concept – INQUISITV to life on-air as a dynamic, entertaining identity that reinvents what it means to be local TV.
The concept of “Inquisitive simplicity” is brought to life in the channel packaging by using geometric shapes to frame abstract photographic moments, creating a layered visual story by mixing patterns that resolve into simplicity to appeal to inquisitive entertainment-lovers and anyone who thirsts for more knowledge.
The packaging is clear, crisp and simple. From branding elements to promo and photography toolkits, the identity is designed to provide consistency and flexibility, allowing internal and external creative teams to tell a variety of brand stories. The result being an identity that is not stagnant, but can remain fresh over time