BBC Earth branding done by Trollback

BBC Earth is a brand used by BBC Worldwide since 2009 to market and distribute the BBC’s natural history content to countries other than the United Kingdom.
The refresh was done by Trollback.

“The tagline “Be Here” invites us to go on incredible journeys to uncharted grounds and breathtaking explorations into the universe. BBC Earth has only one goal: To blow us away with unbelievable and unmissable experiences.

Presence is everything for BBC Earth. We defined the transformative nature of the programming with the new tag line “Be Here”. To further that, it was a given that the design for BBC Earth would revolve around their amazing imagery. The channel should be a physical and emotional journey. We have always been thrilled about merging type with imagery, so we wrote down our feelings as we watched the programming, and made those words of excitement into bold type-portals between shots. To enhance the feeling of a journey, we created circular transitional devices using layers of the immersive footage to transport us to different places. As for colors, we picked up nuances from natural phenomena and light. Add world class dramatic music by Michael Montes and you’re done! ”
– Trollback’s website

IDENTS OVERVIEW

BUMPER OVERVIEW

FORCES OF NATURE  IDENT

WILD PLANET IDENT

FORCES OF NATURE IDENT

SCIENCE IDENT

EARTH OSP

BBC Earth BBC Earth BBC Earth BBC Earth

BBC Earth BBC Earth BBC Earth BBC Earth BBC Earth BBC Earth