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“Under the concept “Get your hands dirty” we developed the new images of a channel that was looking for a Human and Real approach that expresses “the Discovery experience”. We showed to the audience how difficult it is to cross the deep forest, build a car from scratch or deceive thousands of people with a magic trick.
That’s how we reached the mixed techniques results, where we use live action, special effects, 2D design, 3D production and VFX dancing together to create this strong image where the typography is also protagonist.” – Plenty

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