FOX SPORTS Australia launched a refresh of its brand to coincide with the 2015 season and the revamp of their new channel line up, the network commissioned DD8 Executive Creative Director Jean-Christophe Danoy to consult. Jean-Christophe worked alongside FOX SPORTS CEO Patrick Delany and the broader FOX SPORTS team.
The core concept honours the emotion of sport and the emphasis on athletes as heroes. The heroes and their fans connect and are connected by their love of sport. For FOX SPORTS’ viewers sport is a celebration and a release from everyday life. It connects them through their passion of the game and their teams/heroes. There’s a sense of joy in that connection and inclusion.
The new look is sharp, modern, clear and minimalistic. Real athletes are shot and shown in real situations. The audience feels their anticipation and passion personally. They are connected. The tag line is aspirational yet simple.
I AM …. WE ARE FOX SPORTS
I AM CALLAN WARD IDENT