DD8 Executive Creative Director, Jean-Christophe Danoy, worked as CD on this rebrand for FOX SPORTS Australia - consulting and working with the internal team to create a new look for all seven channels. He created this showreel to showcase the extensive nine month project. Definitely the biggest rebrand in Australia that we can think of for some time.

FOX SPORTS Australia launched a refresh of its brand to coincide with the 2015 season and the revamp of their new channel line up, the network commissioned DD8 Executive Creative Director Jean-Christophe Danoy to consult. Jean-Christophe worked alongside FOX SPORTS CEO Patrick Delany and the broader FOX SPORTS team.

CONCEPT
The core concept honours the emotion of sport and the emphasis on athletes as heroes. The heroes and their fans connect and are connected by their love of sport. For FOX SPORTS’ viewers sport is a celebration and a release from everyday life. It connects them through their passion of the game and their teams/heroes. There’s a sense of joy in that connection and inclusion. 

The new look is sharp, modern, clear and minimalistic. Real athletes are shot and shown in real situations. The audience feels their anticipation and passion personally. They are connected. The tag line is aspirational yet simple.
I AM …. WE ARE FOX SPORTS

MONTAGE

I AM CALLAN WARD IDENT

Fox Sports Australia rebranding in 2015 was done by Fox Sports Australia 2015_RPM-PROMO-SHOTS Fox Sports Australia 2015_FULL+SUITE
NEWS+INSHOW GRAPHICS
Fox Sports Australia_Packaging ticker Fox Sports Australia AFL Fox Sports Australia AFL_360_PRD_LF_2LINE_STANDARD_01 C04_FSN_PKG_PRD_FF_PLAYER_STATS_V01 C23_FSN_PKG_PRD_LF_HEAD_TO_HEAD_V01 FOX_SPORTS_FOOTBALL_06 Fox Sports Australia graphic