French-Canadian network V has teamed up with brand consultancy and creative agency Troika to revamp their brand identity, announcing the shift through a multi-platform advertising campaign. Initial elements of the rebrand hit air earlier this month, with the full identity, along with print and digital advertising assets, rolling out throughout the fall.
Troika developed V’s identity around the concept of “Multiplicity,” which showcases the network’s local talent in candid scenarios to create an inviting, approachable environment for both men and women. This creative solution is built to reach the largest audience possible while keeping the identity consistent by incorporating V’s DNA throughout its on-air packaging – including a brand spots, a promo toolkit, IDs, and opens – and allowing the network to implement the same design aesthetics and custom talent footage across print, digital, and out-of-home advertising.
Along with on-air elements, print and digital assets were delivered for V to use as design references for their multiplatform marketing campaign.