Public Television Service (PTS), Taiwan rebranding was assigned to JL Design.
Paper was the main creative concept of the 3 Idents we made for Public Television Service in Taiwan. This concept resonated with the slogan “Free your mind” of PTS, for there was limitless possibilities of a piece of paper. It could transform to anything that depended on how far your imagination went. The pureness of paper symbolized the fair positioning of PTS. We also added the silhouettes of body poses to enhance the human touch in the paper world.
Design Studio: JL Design
Creative Director: JL
Art Direction: JL
Project Manager: Shirley Yang
Head of Production: Chih Chung Tso
Designer / Compositor: Chih Chung Tso, Utsuo Chen, Showy Lin
3D Artist: Chih Chung Tso, Weiting Chen, Gilbert Chu, Zoe Tsai, Chan Chia Chang, Jason Yang