TGRT Haber is a 24-hour Turkish news channel launched in 2004. It is one of the most watched news channels in Turkey, attracting a regular audience of over 10 million viewers.
Turquoise Branding developed a new proposition for TGRT that brought a sense of freshness and immediacy to the brand: ‘Window on the world’.
We also developed a dynamic new visual identity, with the core visual concept based around the layering of data streams revolving around a horizon, to reflect their focus on cutting edge broadcasting technologies.
The new brand strategy and channel identity is supported by a dynamic on-air news package that makes use of a dynamic red and black palette to compose a bold and confident brand image, and is designed to appeal to younger audiences and communicate that TGRT delivers up-to-the-minute, relevant, news.