TGRT channel rebranding deon by Turquoise branding

TGRT Haber is a 24-hour Turkish news channel launched in 2004. It is one of the most watched news channels in Turkey, attracting a regular audience of over 10 million viewers.

Turquoise Branding developed a new proposition for TGRT that brought a sense of freshness and immediacy to the brand: ‘Window on the world’.

We also developed a dynamic new visual identity, with the core visual concept based around the layering of data streams revolving around a horizon, to reflect their focus on cutting edge broadcasting technologies.

The new brand strategy and channel identity is supported by a dynamic on-air news package that makes use of a dynamic red and black palette to compose a bold and confident brand image, and is designed to appeal to younger audiences and communicate that TGRT delivers up-to-the-minute, relevant, news.

TGRT Haber is a 24-hour Turkish news channel launched in 2004. It is one of the most watched news channels in Turkey, attracting a regular audience of over 10 million viewers. TGRT Haber is a 24-hour Turkish news channel launched in 2004. It is one of the most watched news channels in Turkey, attracting a regular audience of over 10 million viewers. TGRT Haber is a 24-hour Turkish news channel launched in 2004. It is one of the most watched news channels in Turkey, attracting a regular audience of over 10 million viewers. Off-air packaging of TGRT Haber TGRT Haber is a 24-hour Turkish news channel launched in 2004. It is one of the most watched news channels in Turkey, attracting a regular audience of over 10 million viewers. Off-air packaging of TGRT Haber TGRT also prided itself on being a neutral news provider, with a calm, objective and positive presentation of the news, without spin or embellishment. To the market, however, this had created a perception of the channel as being old fashioned and out of touch with modern Turkish audiences. The resulting loss of their market share convinced TGRT that the time was right for a brand overhaul TGRT also prided itself on being a neutral news provider, with a calm, objective and positive presentation of the news, without spin or embellishment. To the market, however, this had created a perception of the channel as being old fashioned and out of touch with modern Turkish audiences. The resulting loss of their market share convinced TGRT that the time was right for a brand overhaul TGRT also prided itself on being a neutral news provider, with a calm, objective and positive presentation of the news, without spin or embellishment. To the market, however, this had created a perception of the channel as being old fashioned and out of touch with modern Turkish audiences. The resulting loss of their market share convinced TGRT that the time was right for a brand overhaul TGRT channel rebranding deon by Turquoise branding TGRT channel rebranding deon by Turquoise branding TGRT channel rebranding deon by Turquoise branding. Brand Identity | Full On-Air Channel Package | Guidelines Brand Identity | Full On-Air Channel Package | Guidelines Brand Identity | Full On-Air Channel Package | Guidelines