PTS HD channel rebranding by JL design

For PTS HD 2013 rebrand, JL DESIGN put the spotlight on the PTS HD logo to strengthen the brand and its identity in the viewer’s mind; creating an image that puts it on a higher plane, one that is equal to its position as a leading public broadcaster with a multi-faceted and in- depth presentation of Taiwan’s culture and society; aim at raising the knowledge and awareness of its viewers. The idea is to focus on the letter ‘P’ of the logo and like a portal or television screen, the viewers can gain a more varied and enriching experience through it.

To further strengthen the branding with the logo, the letter ‘P’ continues to be the focus, assembling and spinning in the 3 dimensional space; creating different yet interesting perspectives.

The packaging is simple, clean and sophisticated. The idents truly encompasses the essence of the channel.

IMAGE SPOT

CHANNEL PACKAGE MONTAGE

To further strengthen the branding with the logo, the letter ‘P’ continues to be the focus, assembling and spinning in the 3 dimensional space; creating different yet interesting perspectives.To further strengthen the branding with the logo, the letter ‘P’ continues to be the focus, assembling and spinning in the 3 dimensional space; creating different yet interesting perspectives. To further strengthen the branding with the logo, the letter ‘P’ continues to be the focus, assembling and spinning in the 3 dimensional space; creating different yet interesting perspectives.PTS HD 2013 on-air channel packaging elementsPTS HD 2013 motion graphicsPTS HD 2013 tv channel packaging

LOGO ANIMATION

PTS Hd 2013 channel rebranding logo animation by www.JLDesign.tvPTS Hd 2013 channel rebranding logo animation by www.JLDesign.tvPTS Hd 2013 channel rebranding logo animation by www.JLDesign.tvPTS Hd 2013 channel rebranding logo animation by www.JLDesign.tvPTS Hd 2013 channel rebranding logo animation by www.JLDesign.tvPTS Hd 2013 channel rebranding logo animation by www.JLDesign.tv

DANCE & DRAMA IDENT

PTS HD Channel rebranding by JL Design, TaiwanPTS HD Channel rebranding by JL Design, TaiwanPTS HD Channel rebranding by JL Design, TaiwanPTS HD Channel rebranding by JL Design, TaiwanPTS HD Channel rebranding by JL Design, TaiwanPTS HD Channel rebranding by JL Design, Taiwan

SPORTS & DOCUMENTARY IDENT

PTS HD_2013 Channel Rebrand_Image Spot For PTS HD 2013 rebrand, JL DESIGN put the spotlight on the PTS HD logo to strengthen the brand and its identity in the viewer’s mind; creating an image that puts it on a higher plane, one that is equal to its position as a leading public broadcaster with a multi-faceted and in-depth presentation of Taiwan’s culture and society; aim at raising the knowledge and awareness of its viewers. The idea is to focus on the letter ‘P’ of the logo and like a portal or television screen, the viewers can gain a more varied and enriching experience through it.PTS HD 2013 Channel branding by JLDesignPTS HD 2013 Channel branding by JLDesignPTS HD 2013 Channel branding by JLDesignPTS HD_2013 Channel Rebrand_Image Spot For PTS HD 2013 rebrand, JL DESIGN put the spotlight on the PTS HD logo to strengthen the brand and its identity in the viewer’s mind; creating an image that puts it on a higher plane, one that is equal to its position as a leading public broadcaster with a multi-faceted and in-depth presentation of Taiwan’s culture and society; aim at raising the knowledge and awareness of its viewers. The idea is to focus on the letter ‘P’ of the logo and like a portal or television screen, the viewers can gain a more varied and enriching experience through it.PTS HD_2013 Channel Rebrand_Image Spot For PTS HD 2013 rebrand, JL DESIGN put the spotlight on the PTS HD logo to strengthen the brand and its identity in the viewer’s mind; creating an image that puts it on a higher plane, one that is equal to its position as a leading public broadcaster with a multi-faceted and in-depth presentation of Taiwan’s culture and society; aim at raising the knowledge and awareness of its viewers. The idea is to focus on the letter ‘P’ of the logo and like a portal or television screen, the viewers can gain a more varied and enriching experience through it.

KIDS & LIFESTYLE IDENT

For PTS HD 2013 rebrand, JL DESIGN put the spotlight on the PTS HD logo to strengthen the brand and its identity in the viewer’s mind; creating an image that puts it on a higher plane, one that is equal to its position as a leading public broadcaster with a multi-faceted and in-depth presentation of Taiwan’s culture and society; aim at raising the knowledge and awareness of its viewers. The idea is to focus on the letter ‘P’ of the logo and like a portal or television screen, the viewers can gain a more varied and enriching experience through it.For PTS HD 2013 rebrand, JL DESIGN put the spotlight on the PTS HD logo to strengthen the brand and its identity in the viewer’s mind; creating an image that puts it on a higher plane, one that is equal to its position as a leading public broadcaster with a multi-faceted and in-depth presentation of Taiwan’s culture and society; aim at raising the knowledge and awareness of its viewers. The idea is to focus on the letter ‘P’ of the logo and like a portal or television screen, the viewers can gain a more varied and enriching experience through it.For PTS HD 2013 rebrand, JL DESIGN put the spotlight on the PTS HD logo to strengthen the brand and its identity in the viewer’s mind; creating an image that puts it on a higher plane, one that is equal to its position as a leading public broadcaster with a multi-faceted and in-depth presentation of Taiwan’s culture and society; aim at raising the knowledge and awareness of its viewers. The idea is to focus on the letter ‘P’ of the logo and like a portal or television screen, the viewers can gain a more varied and enriching experience through it.For PTS HD 2013 rebrand, JL DESIGN put the spotlight on the PTS HD logo to strengthen the brand and its identity in the viewer’s mind; creating an image that puts it on a higher plane, one that is equal to its position as a leading public broadcaster with a multi-faceted and in-depth presentation of Taiwan’s culture and society; aim at raising the knowledge and awareness of its viewers. The idea is to focus on the letter ‘P’ of the logo and like a portal or television screen, the viewers can gain a more varied and enriching experience through it.For PTS HD 2013 rebrand, JL DESIGN put the spotlight on the PTS HD logo to strengthen the brand and its identity in the viewer’s mind; creating an image that puts it on a higher plane, one that is equal to its position as a leading public broadcaster with a multi-faceted and in-depth presentation of Taiwan’s culture and society; aim at raising the knowledge and awareness of its viewers. The idea is to focus on the letter ‘P’ of the logo and like a portal or television screen, the viewers can gain a more varied and enriching experience through it.For PTS HD 2013 rebrand, JL DESIGN put the spotlight on the PTS HD logo to strengthen the brand and its identity in the viewer’s mind; creating an image that puts it on a higher plane, one that is equal to its position as a leading public broadcaster with a multi-faceted and in-depth presentation of Taiwan’s culture and society; aim at raising the knowledge and awareness of its viewers. The idea is to focus on the letter ‘P’ of the logo and like a portal or television screen, the viewers can gain a more varied and enriching experience through it.

CREDITS
Creative Director: JL 羅申駿
Executive producer: Angela Moo 巫安琪
Project Manager: Eric Tsao 曹天旂
Art Director: Lance Wei 魏良恩
Designer: Hsiang Ju Hung 洪湘茹, Utsuo Chen 陳映男
CG Studio: SOFA Studio
Supervisor : Seadog Tso 左志中, Meng Han Ho 何孟翰
CG Lead : Alpha Yang 楊欣林, Jack Yu 游永杰
R&D Lead : Mile Chang 張維昌
Project Manager : Johnny Yeh 葉侑忠
CG Artist : Keven Huang 黃啟銘, Taylor Lin 林子傑, Chan Chia Chang 張展嘉, Han
Lee 李翰宇
Compositor : Rex Hong 洪鈺堂, Bond Huang 黃邦銓, Stephen Wong 黃天佑
IT : Scott Lin 林逸
Director: JL 羅申駿
Asst. Director: Angela Moo 巫安琪
Line Producer : Pan Huang 黃緯豪
DOP: Fu Shi Ying 傅士英
Gaffer: Xie Song Ming 謝松銘
Casting: Guo Chia Feng郭家鳳
Stylist: Makoto Chan 張元誠 & Chang Shu Huai 張書懷
Hair&Make Up: Nick Meng 孟宗
Music: Rockid Lee (MUSDM)