City TV branding by Troika

Troika developed a creative strategy to capture the night-time excitement of a city, anchored around dynamic shifting blocks that represent a birds-eye view of a cityscape. The package, inspired by Mondrian, features a vibrant two palette color system – light for comedy and reality programming, dark for drama – and constantly moving elements to represent the excitement and pace of Citytv’s five regions. Signature elements were built to feature Citytv’s shows and talent, encouraging the viewer to connect the network’s programming and personalities back to Citytv.

City_ID_10sec_Green_S_3 citytv_ID_5_v2_Blue_11 City_L3_Light_Red_S City_Endpage_Dramatic_Violet1 City_SponsorBG_Light_Orange_S citytv_ID_5_v2_Blue_31 City_Endpage_Light_Red_S