Troika worked on the rebranding of CBS Sports.
“Working closely with CBS Sports, Troika created a brand platform and identity rooted in the concept that CBS Sports is a unified force delivering the biggest sports stories in the world. The all-encompassing effort included a new hero logo, a unified logo system, the CBS Sports presentation of Super Bowl 50, and dynamic new packaging for CBS Football, Golf and College Basketball. The new brand establishes CBS Sports as the premier authority of sports storytelling, amplifying authentic action and meaningful moments with an unmatched legacy of sports excellence.” – from Troika’s website
The packaging is clean and multi-layered, with the panels rotating and revealing the information. The panel type transitions can be seen throughtout the rebrand.
Producers: Tony Saccoccio, Jon Moy
Creative Director: Gil Haslam
Art Director: Marc Juon
Designers: Ben Bullock, Neng Tea, Jimbo Fisher, Mike Arcangeli, Daniel Beaton, Andrew Parris, Gary Hebert, Jason Beale, Maz