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SKY Italia choose Nerdo to launch its new channel on the free-to-view frequency. So, how the most important pay-tv editor talks with the audience of a mainstream channel?

The goal was to achieve a strong recognizability, there is a new challenger in the mainstream fight, and it’s something really different.
This is the first time in Italy that any channel has got a B/W color palette for their branding. The videos playing inside the bold text makes it looks interesting.

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