SET GEM delivers 24-hours of Asian entertainment series, variety and drama programs from across Asia. GEM Asia on Vietnam broadcast programs from South Korea, China, Hong Kong and Taiwan while GEM Asia on other country will be more focus program from Japan, China, Hong Kong and Taiwan.
Light & Shadows, a Singapore based motion design studio worked on the branding of this channel. Using the GEM as the main graphical element, all the packaging elements are designed around it. From the rain drop, dropping on the floor and creating ripples, to the jellyfish made of gems floating in a sea of bubbles, to the gem like petals of the flower being blown away by the wind all culminate to form the SET GEM logo.
The color palette is soothing, calm and the overall packaging does justice to the name GEM. Beautiful packaging!
Client : Sony Entertainment Television Asia
Produced : Lights & Shadows
Creative director : Hock Lim
Art direction . Design . Compositing . animation : Wai Leng Low
3d Model . 3d Animation : Ishak S Laksono . Wai Leng Low
Producer : Jourdansky Yong
Music : Turntable Music