Sony Entertainment Television or SET, is a Hindi-language based general entertainment television channel in Indian Subcontinent. The new logo features red, blue and green as the signature colours, which symbolises progressiveness and grace, while being traditional and cultured, thus reflecting the smart and contemporary confidence of the channel and its viewers.In the new brand identity spot, stars, are weightlessly captured against a dynamic backdrop of color and sound. The sparkle frames encircle the human action creating a bold, fresh look for SET. Red, blue & green colored particles converge to one point and dynamically sparkle to create the SET brand logo.

Ink Project based in Australia has helped create and advised the channel on its new look.

Proud of heritage, yet living life to the fullest. Dancing, leaping and interacting with a cacophony of colour – the characters of Sparkle celebrate the smart, contemporary confidence of SET. Spontaneous, progressive and individual – the styling elements of Sparkle build a very strong toolkit of elements for SET to bring the brand to life, on air and off.

SET stars are captured weightless against a dynamic backdrop of colour and sound. The sparkle frames encircle the human action creating a bold, fresh look for SET.

Liquid colours converge to make a distinctive and dynamic SET logo. The logo is alive with colour and attitude. It captures the energy of the key theme of Hope and Happiness, and reinforces SET as an entertainment brand.” – Ink Project’s website

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