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Film4’s new identity is produced by London-based studio ManVsMachine and overseen by Channel 4’s own 4Creative. They had a complete overhaul of their OSP and idents done and gave it a more cinematic feel to it.
All the idents were shot in-camera, utilising a device that stacks frames upon frames to give the effect of a moving film strip or individual animated frames. The result is simply amazing.
Each of the idents are sprinkled with various cinematic references, from slight nods to props used in famous movies, whether that be sets or characters from famous movies.

They created an onscreen system that references cinematic poster design and type treatments to lend a movie-theatre atmosphere to the channel.The overall packaging is just superb!!

ManVsMachine rebrand Film4 with stunning new idents

BEHIND THE SCENES

ManVsMachine rebrand Film4 with stunning new idents ManVsMachine creative director Mike Alderson Film4 Idents The objective was to create a new series of cinematic idents that offer a framework to Film4's TV content. Each core ident had to be flexible enough to contain multiple play outs but ambiguous enough not to fall solely into film genres. The resulting 16 idents represent a digital reinvention of the classic celluloid film strip using a technique achieved largely in-camera. Referencing Rubber, Moonrise Kingdom, the Shining and the Graduate, hundreds of films nods are featured in the idents, paying homage to moments of cinematic history whilst including more covert references for the more discerning film fan. The objective was to create a new series of cinematic idents that offer a framework to Film4's TV content. Each core ident had to be flexible enough to contain multiple play outs but ambiguous enough not to fall solely into film genres. The resulting 16 idents represent a digital reinvention of the classic celluloid film strip using a technique achieved largely in-camera. Referencing Rubber, Moonrise Kingdom, the Shining and the Graduate, hundreds of films nods are featured in the idents, paying homage to moments of cinematic history whilst including more covert references for the more discerning film fan.

ONSCREEN PRESENTATION

Film4 packaging by Man vs Machine Onscreen layout of Film4 channel Film4 channel packaging Film4 channel branding Film4 packaging by Man vs Machine

CREDITS

Concept, Design & Direction:  ManvsMachine
Creative Director: Dan Chase (4creative)
Producer: Liz Arnott (4creative)
DoP: Alex Barber
Art Direction / Set Design: Simon Davies (UK) . Max Orgell (US)
Post production / VFX: Analog
Colourist: Aubrey Woodwiss (ETC)
Offline Editors: Alex lea (Envy) . Nick Armstrong (Envy)
Music Composition: Resonate