RING is a Bulgarian sports TV channel.
Rather than taking a purely sports route by showcasing the sports elements. This packaging has taken a more edgier, abstract route which gives it a sense of dynamism and makes it look different from other sports channel.
The channel has got the color palette of Green and Black to make the channel look aggressive and sharp. The whole edgier feel can be seen in the logo design with it’s clean sharp, square lines and with cut up slants in the 24 ring packaging.
Design Direction, Animation, 3D: Maxim Ivanov, Evgenii Batinkov