Ink was commissioned to develop a fresh new channel for XYZ Networks, aptly named YOU. The channel comprises a full brand package including mark creation through to performance based identity spots. Creating a living brand from the ground up creates its own unique challenges, particularly when the channel wants to capture a female audience without alienating a male audience. An issue that Ink has overcome with the use of bold graphics, a strong palette, and humour.
The Channel is dedicated to providing great content that makes women feel good about about themselves, their family and friends, their passions and most of all their life! The idents capture a contemporary filmic style that reflect real moments in woman’s lives.