SBS Sports Channel Rebrand, Korea

Super Very More worked on the rebranding of SBS Sports Channel. The packaging lays more emphasis on bold typography, the animation mimics the app & web interaction which we have in our daily life. Like the click of a mouse at the center of the screen triggers an animation, the click on the arrows makes the carousal of logo move, the parallax effect on the web. Overall the packaging is neat & clean and is an interesting way of incorporating the web, app like feel to television.

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CREDITS

Client: SBS Sports

2D Design: Yongsik Seo