Sat1 Channel rebranding 2016

ProSieben Sat.1 TV Deutschland GmbH got a colorful rebranding done by their in-house creative services team.

 

It’s been 5 years since the channel last got it’s redesign done and with the current redesign it looks colorful, modern and vibrant like the newly refined logo, typography alongwith a fresh animated visual language. Sat.1 provides a broad spectrum of programs to it’s viewers and this is represented by their use of the 7 colors of the rainbow.

The Sat.1 spherical ball logo forms with a splash of colors. A semi-circular design elements has been incorporated in this redesign, which is primarily a derivative from their circular logo. It acts as a navigational element, which can be seen in the animation montage. It is sometimes used as a cursor or acts as a trigger for transitions and pulling down menus and finally changing into the channel logo. The use of the circular element which rotates and settles in the promos is beautifully done.

As for the animated visual language, it uses the concept of the ‘Layering’ mechanism that can open up or reveal multiple levels of content as needed to display promo footage/image and typography.

Sat1 Channe rebranding 2016 by ProSieben Creative ServicesSamstagskino Sat1 channel promoSat1 Channe rebranding 2016 by ProSieben Creative Services Program Bug at Sat1 Channel Jack the Ripper poster Program lineup Sat1 Channe rebranding 2016 by ProSieben Creative Services Sat1 Channe rebranding 2016 by ProSieben Creative Services BlindSpot series promo at Sat1 Channel Sat1 Channe rebranding 2016 by ProSieben Creative Services Sat1 Channel Rating screenSat1 Channe rebranding 2016 by ProSieben Creative Services Sat1 Channe rebranding 2016 by ProSieben Creative Services Sat1 Channe rebranding 2016 by ProSieben Creative Services Sat1 Channe rebranding 2016 by ProSieben Creative Services Sat1 Channe rebranding 2016 by ProSieben Creative Services Sat1 Channel : Jack The Ripper promo

Special thanks to André Otto for sharing the work!

CREDITS
DESIGN
Andréotto
Marius Eder
Markus Goles
Sören Purz
Claudia Stanke
Matthias of Wyschetzki

CONCEPT
Sebastian Schwarzer
Matthias Piskernik

EDIT
Niels Muller
Gerald Kabizcek
Dominique Barbier
Martin Dominiak
Andrea Hartl
Saskia Lazarus

AUDIO
Paul Taylor
Joachim Manuel Weber

PRINT
Jessica mold
Peter Wagner
Pascal Wilfling
Kathrin brick Höfer

PROJECT MANAGEMENT
Janina Axer
Andreas Kutscher

IN COLLABORATION WITH
Sebastian Onufszak / Design
AixSponza / 3D
Patrick Fleischmann / Print
Janis Guckes / Music