CNEX 2015 Channel Rebrand Channel - Package Montage

CNEX is Taiwan’s first local documentary channel focusing on current affairs and human stories. The on-air packaging refresh was done by JL Design studio based in Taiwan.
CONCEPT
Its diverse content caters to the knowledge seekers, those who are eager and curious. The concept for its branding is about celebrating the uniqueness of the individual. It is this individualistic behavior when observed in a group, a community or a society, that makes the seemingly ordinary, everyday life interesting.

Channel Packaging Montage
The on-air packaging uses a grid system which comprises of white squares and a red square to represent CNEX. It shows how differences in individual movement makes for a compelling picture. The flat design overlayed on the 3d animated background allows for information to be easily read and for the movement to be neat and clean. The animation of the red square to reveal elements, highlight the program time is simple and minimal.

頻道包裝 Package 頻道包裝設計由代表cnex紀錄片頻道的紅色小方塊,在頻幕上翻轉移動,帶出象徵人海的格欄系統 (grid system),再從每個格線上的點延展出視窗與節目資訊。 A grid system comprising of white squares and a red square to represent CNEX, shows how differences in individual movement makes for a compelling picture. The flat design allows for information to be easily read and for the movement to be neat and clean. 頻道包裝 Package 頻道包裝設計由代表cnex紀錄片頻道的紅色小方塊,在頻幕上翻轉移動,帶出象徵人海的格欄系統 (grid system),再從每個格線上的點延展出視窗與節目資訊。 A grid system comprising of white squares and a red square to represent CNEX, shows how differences in individual movement makes for a compelling picture. The flat design allows for information to be easily read and for the movement to be neat and clean. 頻道包裝 Package 頻道包裝設計由代表cnex紀錄片頻道的紅色小方塊,在頻幕上翻轉移動,帶出象徵人海的格欄系統 (grid system),再從每個格線上的點延展出視窗與節目資訊。 A grid system comprising of white squares and a red square to represent CNEX, shows how differences in individual movement makes for a compelling picture. The flat design allows for information to be easily read and for the movement to be neat and clean. CNEX on-air packaging by JL Design, Taiwan CNEX on-air packaging by JL Design, Taiwan

IDENTS
The three channel idents for CNEX are more like art installations which you see in galleries. They are simple, elegant and beautiful. The underlying theme of these idents is to showcase that how differences in individual behavior make for a mesmerizing performance. Bouncing balls, swinging bulbs and swinging mobiles all move at their own timing and the moment the CNEX in red is introduced, it gets energized. The idents really transport you to a museum gallery.

Swinging Mobile Ident

頻道識別影片 Channel Ident / 三部頻道宣傳片主題分別以跳動的球,擺動閃爍的燈泡,以及風動裝置來表現,呼應不同形式的眾生百態,並以紅色裝置體現cnex的漣漪效應。 The three channel idents feature installations showing how differences in individual behavior make for a mesmerizing performance. Bouncing balls, swinging bulbs and swinging mobiles all moving at their own timing, and energized by CNEX in red.CNEX Channel Ident. Swinging MobileSwinging Mobile channel ident by JL DesignArt installation channel identSwinging Mobile ident for CNEX by JL Design & KorbSwinging Mobile ident for CNEX by JL Design.tv

Swinging Bulbs Ident

CNEX Swinging Bulbs ident by JL DesignCNEX Swinging Bulbs ident by JL DesignCNEX channel ident by JL DesignRed bulb and Yellow BulbBulbs art installationCNEX Swinging bulbs channel ident

Bouncing Balls Ident

CNEX bouncing ball ident by JL DesignCNEX bouncing ball ident by JL Design and KorbKorbRed ball in the midst of Black ball art installationCNEX on-air identCNEX channel ident

Logo Animation

CNEX logo formationCNEX logoCNEX logo identDesign Studio: JL DESIGN Creative Director: JL 羅申駿 Executive Producer: Angela Moo 巫安琪 Senior Producer : Chia Ying Tsai 蔡佳穎 Art Director: Lance Wei 魏良恩 Designer: Hsiang Ju Hung 洪湘茹 Music / Sound Design : MUSDMCNEX channel logo ident by JL DesignCNEX documentary channel packaging

CREDITS
Design Studio: JL DESIGN
Creative Director: JL 羅申駿
Executive Producer: Angela Moo 巫安琪
Senior Producer : Chia Ying Tsai 蔡佳穎
Art Director: Lance Wei 魏良恩
Director: Korb
Designer: Hsiang Ju Hung 洪湘茹
Animation: Jim Hsu 許峻良
Music / Sound Design : MUSDM
Edit: Peter Kienetz