Fox Classics Japan 2015 branding by JL Design, Taiwan

FOX Classics is a brand new channel catered to Japanese audience who are familiar with American hit TV series from the ’80s to ’90s.

The idea for the look is to hark back to the good times but giving it a modern twist. By using neon signs that recall Hollywood’s golden age and presenting them in a new context, the design is modern with a hint of glamour. JL Design, Taiwan helped bring the neon lit on-air packaging come to life.

Fox Classics Japan 2015 branding by JL Design, Taiwan Fox Classics Japan on-air packaging by JL Design, Taiwan Fox Classics Japan on-air branding by JL Design, Taiwan Fox Classics Japan channel branding by JL Design, Taiwan Fox Classics Japan on-air packaging by JL Design, Taiwan Fox Classics Japan on-air packaging by JL Design, Taiwan

IDENTS
The themes for the idents are action, sci-fi and romantic comedy. For each ident, the neon signage is built like an installation encompassing elements that represent the different genre. The effect makes for a refreshing way of telling the story. Really liked the clever use of neons lighting up.

Suspense Ident

Fox Classics Japan Suspense IdentFox Japan Suspense Ident Fox Japan Suspense Ident JL design www.jldesign.tv Fox Classics Japan Suspense ident by JL Design, Taiwan

Action Ident

Fox Classics Japan Action IdentNeon GunFOX Classics is a brand new channel catered to Japanese audience who are familiar with American hit TV series from the '80s to '90s. The idea for the look is to hark back to the good times but giving it a modern twist. By using neon signs that recall Hollywood's golden age and presenting them in a new context, the design is modern with a hint of glamor. FOX Classics is a brand new channel catered to Japanese audience who are familiar with American hit TV series from the '80s to '90s. The idea for the look is to hark back to the good times but giving it a modern twist. By using neon signs that recall Hollywood's golden age and presenting them in a new context, the design is modern with a hint of glamor. Action identFox Classics Japan Action Ident by JL Design

Romance Ident

Fox Classics Romance IdentFox Classics Romance Ident by JL DesignFox Classics Romance Ident by JL Design, Taiwanneon lightspink romance neonFox Classics Romance Ident by JL Design, Taiwan

CREDITS

Client : FOX Classics Japan
Creative Director : JL 羅申駿
Eexcutive Producer : Angela Moo 巫安琪
Senior Producer : Chia Ying Tsai 蔡佳穎
Art Director : Lance Wei 魏良恩
Designer : Hsiang Ju Hung 洪湘茹
Music : Rockid Lee 李銘杰 ( MUSDM)