FOX Classics is a brand new channel catered to Japanese audience who are familiar with American hit TV series from the ’80s to ’90s.
The idea for the look is to hark back to the good times but giving it a modern twist. By using neon signs that recall Hollywood’s golden age and presenting them in a new context, the design is modern with a hint of glamour. JL Design, Taiwan helped bring the neon lit on-air packaging come to life.
The themes for the idents are action, sci-fi and romantic comedy. For each ident, the neon signage is built like an installation encompassing elements that represent the different genre. The effect makes for a refreshing way of telling the story. Really liked the clever use of neons lighting up.
Client : FOX Classics Japan
Creative Director : JL 羅申駿
Eexcutive Producer : Angela Moo 巫安琪
Senior Producer : Chia Ying Tsai 蔡佳穎
Art Director : Lance Wei 魏良恩
Designer : Hsiang Ju Hung 洪湘茹
Music : Rockid Lee 李銘杰 ( MUSDM)