Oxygen Channel rebranding by Trollback

Trollbäck + Company rebranded and repositioned the Oxygen network from a women centric entertainment channel to a premiere destination for true crime.

Oxygen Channel rebranding by Trollback

Oxygen Crime rebrand by TrollbackOxygen Crime rebrand by TrollbackOxygen Crime rebrand by TrollbackStrategy and Positioning Capitalizing on a strong ratings boost surrounding their weekday “Crime Time” marathons, Oxygen sought to rebrand themselves as a modern true crime channel that would resonate with their predominantly female audience. To differentiate the brand from other networks, we steered away from tired crime clichés and took a more nuanced approach to the genre. The result is a sensory and emotional experience that focuses on motive and intrigue.Oxygen Channel rebranded into Crime by Troollback, New YorkOxygen Crime Rebrand 2017Our cross-platform rebrand for the Oxygen network repositions cable’s fastest growing entertainment channel as a premiere destination for true crime. Witness the new Oxygen. trollback.com/projects/oxygenOxygen Crime rebrandOxygen Channel rebranded into crime genre by Trollbackhttp://trollback.com/work/Trollbäck+Company is a branding and design studio established in 1999 by celebrated Swedish designer Jakob Trollbäck. We work with mission-driven organizations and global brands to create strategy, design, content, and experiences that stimulate bold actions and produce lasting impact. Our Scandinavian principles continually inspire brand expression that is purposeful and emotional, underlined by our core philosophy, “Discard everything that means nothing.” When you work with us, we invite you to join in our vision for a brighter future.