Tag

2013

Star Sports logo
Sports

Star Sports

Star India rebranded all its six sports channels by bringing them under one brand “Star Sports”. The new brand identity of Star Sports is a metallic star with an explosive incandescent swooshes symbolising the authority and passion of sports. The sports network has a new tagline called “Believe”.Continue reading

MCtv channel branding by Stato, motion graphics boutique located in Buenos Aires, Argentina.
General Entertainment

MCtv

Stato, a a Motion Graphics Boutique located in Buenos Aires, Argentina worked on a new branding for MCtv. They redesigned the logo and created the overall look and feel for this playful concept of the channel. The color palette is soothing and has got a soft feel to it.Continue reading

ProSieben MAXX logo
General Entertainment, Male, Men

ProSieben MAXX

ProSieben Maxx is a German free-to-air channel which is owned by ProSiebenSat.1
The channel is primarily targetted towards the male audience aged between 30-59.
The channel packaging was done by Sebastian Onufszak, an amazing designer.
Animations are crisp and nice and has that edgy feel to it. The slant given to the background environment while keeping the characters straight is a nice touch, it gives that added dynamism to the frame.  The typographic treatment given to the menu lineup is also good.

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XTRM Channel branding by Lumbre, an Argentina based motion design studio done for Spain’s Chello Multicanal
Movie

XTRM

XTRM Channel branding by Lumbre, an Argentina based motion design studio done for Spain’s Chello Multicanal.Continue reading

Fox Life logo 2013 branding
General Entertainment

FOX Life Worldwide Branding

Fox Life is a television network, launched by the Fox Broadcasting Company. Its basic programming include numerous television series, sitcoms and movies, among others, which includes some original programming in certain regions. The packaging was done by Plenty, an Art and Motion Direction studio located in Buenos Aires.Continue reading

Time Warner Cable News
News

Time Warner Cable News

Troika was assigned to rebrand Time Warner Cable News’ suite of 16 channels, including NY1, NY1 Noticias, and 14 additional stations throughout New York, North Carolina and Texas, by establishing a unified brand strategy, position, and identity. Continue reading

Decasa Logo
Lifestyle

Decasa

Canal Decasa is one of four channels LUMBRE rebranded for Spain’s Chello Multicanal. You can see our work for Sol Musica, Canal Cocina and XTRM as well.  It is the first and only lifestyle channel on pay television in Spain and is dedicated to the finest in décor, beauty, fashion, health and leisure.Continue reading