BDA Creative Singapore worked on the complete branding for the channel including coming up with the channel’s name.CONCEPT
The concept of the branding revolves around the meaning of “Flik” itself, which is a localized word originated from the word “Flick”. Flick means strike or propel (something) with a sudden quick movement of the fingers, or it could also means a cinema film. The Flik logo movements and animation represent a flicking library of film. The letters from the logo will expand and flick, providing an incredible landscape of movement. The flicking of the letters will emulate the celluloid of old flicking through a reel and the graceful motion of modern machines. It symbolises the relentless passage of time and the beauty that comes from this history.